Bridgestone Corporation has recently approved plans to strengthen investments in natural rubber plantations it owns in Southeast Asia. Bridgestone will invest U.S.$26.7 million in total by 2030. These investments will be targeted at ensuring a sustainable supply of natural rubber, a material used in producing tires.
At the same time, the Bridgestone Group will bolster its initiatives to contribute to circular economies and carbon neutrality across the entire value chain through sustainable operation of natural rubber plantations.
These initiatives align with the “Bridgestone E8 Commitment” to support the realisation of a sustainable society:
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Energy: Committed to the realization of a carbon neutral mobility society.
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Ecology: Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.
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Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all.
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