Curaleaf: Committed to Being the Cannabis Industry’s Leading Resource in

By Daniel Casciato

Curaleaf is a leading U.S. provider of consumer products in cannabis known for quality, expertise and reliability. Today, it serves over 350K+ registered patients and currently operates in 23 states with 102 dispensaries and over 3,700 team members across the country.

As a vertically integrated multi-state operator, the company and its brands, including Curaleaf, Select and Grassroots, provides industry-leading service, product selection, and accessibility across medical and adult-use markets. In Florida specifically, it currently operates 37 medical dispensaries and it will continue to expand our retail footprint throughout the state.

“With two cultivation facilities and one processing site in the state, we offer a wide range of medical cannabis products to serve our patient’s individual needs,” says Yesenia Garcia, Vice President of Marketing of Curaleaf.

Curaleaf’s mission is to improve lives by providing our patients and customers clarity around cannabis and confidence around consumption. Garcia explains the company is inspired by its ten-year history of serving medical patients.

“Curaleaf strives to remove the stigma around cannabis consumption by providing education and creating a sense of community and belonging,” she says.

At Curaleaf, the company strives to break down barriers and re-shapes stereotypes by providing resources, education and transparency through community and physician outreach.

“We want consumers to have clarity around cannabis and the variety of options available, and feel confidence around consumption,” says Garcia. “Although there is still a lot of work to be done to destigmatize the plant, Florida’s medical program will continue to flourish and gain acceptance as patients have increased access to high-quality medical cannabis.”

She adds that Curaleaf distinguishes its unique voice as a brand by providing best-in-class customer service, and offering a wide variety of high quality products, each developed through exhaustive research and innovation.

Select became the #1 oil brand in the country by endeavoring to create a superior oil cartridge that didn’t previously exist in the market. Patients who might not be interested or able to consume cannabis through inhalation might find our Nano Chews or Drops an ideal alternative due to the faster onset afforded by our cutting edge NANO technology.

“We believe cannabis is not one size fits all and the experience is different for everyone,” Garcia says. “Our dispensary associates work tirelessly to find what best suits each patient’s needs.”

South Florida has become an attractive market for Curaleaf for the simple fact that Florida is one of the nation’s fastest-growing medical cannabis markets in the country. Over the past decade, the cannabis landscape in Florida has changed drastically and continues to evolve, with over 465,000 medical patients currently enrolled in the Medical Cannabis Program.

“Since the beginning of COVID-19, we have seen a steady increase in new patients,” says Garcia. “The Florida market is a big focus for Curaleaf and we aspire to be welcoming and inviting to each community we serve. One way we do this is by offering 50% off the first purchase for new patients, the most aggressive discount in the state. Our goal is to make it affordable for new patients to try a variety of products and find what works best for their needs.”

There have been some minor challenges that Curaleaf has encountered in the cannabis marketplace. For instance, the cannabis industry as a whole is up against the challenges that result from archaic stereotypes that stigmatize the use of the plant.

“At Curaleaf, we strive to re-shape stereotypes by providing education and transparency through community and physician outreach,” says Garcia. “Although there is still a…