AM/NS India Corporate Social Responsibility (CSR) has helped rural communities around its operations to become self-sufficient in many ways. Dr. Vikas Chandra Yadvendu, CSR Head, ArcelorMittal Nippon Steel India shared his views on recent CSR developments. Excerpts of an interview:
What are AM/NS India’s areas of focus when it comes to CSR?
AM/NS India is committed to the communities it operates in and the society at large, hence our Corporate Social Responsibility (CSR) is as strategic as our steel making. AM/NS India CSR steers a wide range of initiatives that fall under six focus areas i.e. Health, Education, Livelihood, Sports & Culture, Environment, and Community Asset Creation to achieve sustainable development. Our CSR interventions cover eight states and have impacted more than a million lives in nearly 200 villages. We seek convergence with key stakeholders, community-based organisations, and the local administration to implement these programs. The program design involves critical needs assessment, resource mapping, and participatory planning with the communities to ensure their involvement and ownership in the long-run. The interventions are in line with the Sustainable Development Goals and Schedule VII of the Companies Act, 2013.
Describe few key CSR initiatives undertaken by the company and how has it has impacted the communities across states?
AM/NS India operates preventive and curative healthcare services through medical centers, health camps, and mobile medical units; maternal and child healthcare programs combating malnutrition, supporting intensive pulse polio drives, and eye-care provision, impacting more than 2 lakh people per annum across the country.
The company also supports District Disability Rehabilitation Centre (DDRC), Sukma in Chhattisgarh to sensitise Persons with Disabilities (PwD). So far, 30 comprehensive disability rehabilitation camps were conducted where 2900 PwDs were identified and provided with disability certificates to avail Government schemes benefits. More than 400 PwDs were provided with assistive devices such as wheelchairs, blind sticks, tricycles, and hearing aid. Health awareness camps on AIDS, Malaria, TB; and village cleanliness drives are also held periodically.
To ensure quality education, 115 schools, and 47 Anganwadi centres have been provided additional community teachers, school libraries, water purifiers, and benches, along with various pictorial charts, textbooks, utensils, and additional classrooms across India. Through Tribal Residential Schools in Odisha at Telkoi and Tarlakota, free Primary and Middle school education and food are provided to 300 ‘Juang’ community tribal students, annually. So far AM/NS India has been successful to introduce 1000 tribal students to mainstream formal education.
Our 8 “AM/NS India – Lok Vikas Kendras (LVKs)” work towards imparting livelihood skills to women in rural India and empower them to be financially independent. Our tailoring program has been a huge success with more than 5000 women beneficiaries having been trained in stitching and other vocational courses. The Sanitary Napkin “SAHAJ” production unit established in Dantewada provides awareness among adolescent girls and women on menstrual hygiene as well as livelihood opportunities to local women and Self-Help Groups (SHG)
AM/NS India has successfully implemented the repair and installation of more than 200 hand pumps in various villages as well as installed 284 bore-wells and set up water connections in 26 schools across the country. Solar-based drinking water supply system has been set up in 17 inaccessible villages of Sukma with the support of Sukma District Administration and Chhattisgarh State Renewable Energy Development…